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Retail
Retail operations are carried out through the company’s own stores and franchise network.
Total Number of Stores
in Russia and international markets
862
Company-Owned Retail
Retail Space of the Network as of Year-End 2025
168.3K sq. m.
Share of Online Sales in the Company’s Revenue in 2025
22%
Opened in 2025
(including two Askona Home hypermarkets)
10 new stores
Askona Franchising
Average Store Area
232 sq. m.
Flagship Stores Opened in 2025
850 sq. m
1,370 sq. m.
and
Average Rating on Map Services
4.8 out of 5
beyosa
Franchise Store for Healthy Sleep Products
Top 10 Most Profitable Franchises in Russia according to Forbes
New Stores Opened in 2025
12
Stores Reformatted in 2025
11
Average Store Area Increased
by 10%
Revenue per Store Increased
by 16%
Logistics
60
Warehouses
and Distribution Centers
Warehousing
Line-Haul Logistics
Last-Mile Logistics
Total Warehouse Area in Russia and the CIS, 2025
125.2K sq. m.
Deliveries to End Customers in 2025
1.12 million
OTIF — Wholesale Segment
97.6%
OTIF — Retail Segment
96.1%
Delivery Customer Satisfaction Index (CSI), 2025
4.7 points
Manufacturing
>65K SKUs
Total Product Range
Mattresses
Sofas
Beds
Pillows
Upholstered and Cabinet Furniture
Blankets
Covers
Raw Materials for In-House Production
Number of Production Sites Across Three Russian Cities
11
Total Production Area
>190.8K sq. m.
Total Finished Goods Output
4,738,987 units
Marketplaces
Marketplace Brand
Marketplaces
Sales Growth in 2025
+17%
Winner of the Best for Life Design Award
in the “Product of the Year” nomination, “Beds” category, 2025
B2B Sales and Corporate Clients
1,000+
Partners
Transportation Infrastructure
HoReCa
Real Estate Development
Sleep Solutions for Passenger and Freight Transportation
Furnishing Hotels and Hospitality Properties with a Focus on Sleep Quality
Furnishing Apartments and Showrooms for Residential Developments During Construction
RZD / KAMAZ
COSMOS / AZIMUT / ACCOR / MARIOTT
PIK / FSK / SAMOLET
IT and Digitalization
TOP 3
askona.ru
is one of Russia’s
is one of Russia’s
online furniture platforms
Askona Sleep App
Askona Commercial App
AI Sleep Specialist
Website Traffic in 2025
Internal Process Automation
Robotic Order Picking System (AMR)
Documents
Askona Life Group
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